A I A N A L Y T I C S

About Course

A. I. Analytics is pioneer in digital marketing education and offering the practical training as per industry standards. Our comprehensive digital marketing course will help you master the subject in theory and practical. Our course includes website designing, Search engine optimization, Search Engine Marketing (Google AdWords & Bing Ads), Social Media Marketing, Email Marketing, Online Reputation Management, Inbound Marketing, Money Making Strategies and more. We are offering both Weekdays and Weekends Classes for Digital Marketing.
We believe in practical oriented training, so we help students with practical examples and assignments in training course. We also provide 100% placements assistance for students for better career opportunities.

01
Search engine Optimization (SEO)
  1. Introduction to SEO
  2. On-Page SEO
  3. Off-page SEO
  4. SEO Audit, Tools, Measurement
02
Search engine Marketing (SEM)
  1. Introduction to SEM- Fundamentals and case studies
  2. Mobile Ad Campaigns
  3. Shopping Campaigns –introduction
  4. Creation of Google display network
  5. YouTube Marketing- Introduction and AD Formats
03
Social Media Marketing (SMM)
  1. Getting started with social media marketing
  2. Facebook marketing
  3. Instagram and LinkedIn marketing
  4. Twitter and snapchat marketing
  5. Pinterest Marketing and creating a successful digital marketing strategy
04
Email Marketing
  1. Deliverability
  2. Effective email content
  3. Customer acquisition Strategies
  4. Effective Creative Introducing
  5. Nurturing and Automation
  6. Resources o do Situational Analy sis and progressive updates
  7. Email Automation
05
Inbound Marketing
  1. Attracting your potential customers into conversion funnel
  2. Converting your prospects into leads using emails
  3. Landing page
  4. Conversion optimization
  5. Conversion optimization patterns for engaging web site visitor
06
Web Analytics
  1. Introduction
  2. Google Analytics
  3. Content Performance Analysis
  4. Visitors Analysis
  5. Social Media Analytics
  6. Actionable Insights and Big Picture
  7. Social CRM and Analysis
  8. Digital Analytics
  9. Platform principles
07
Specialization Modules
  1. Facebook Marketing- in Association with facebook
  2. How to become a freelancer in digital Marketing
  3. Media Buying and Planning
  4. Affiliate Marketing
  5. Programmatic Marketing
  6. Content Marketing Course-I Association with LinkedIn
  7. How to create an info graphic Resume
  8. Lead Sourcing

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Pre-Requisites

Any Graduate /PG /MBA with any subject expertise can pursue career in Data Analytics and look for better job opportunities in industry. Basic computers skill is enough to learn this course. We prepare candidates right from fundamentals of Statistical up to project level knowledge and make student Industry ready professional.

Students gets real time scenario while learning course and gains confidence in applying Analytics skill in assignments, project work etc. In Data science training provided on R, Advanced Excel and tools like Tableau, with assignments, projects etc.

Mini Project

Domain Covered:

  • Research the right keywords to get your website ranked better on Google
  • Analyse your website pages and implement on-page SEO techniques
  • Identify your competitors and analyse their websites to build competitive advantage
  • Learn local SEO and Mobile SEO to target users specifically
  • Identify the keywords and strategies implemented by your competitors
  • Tool for Practice in Class: RankWatch, Google Keyword Planner, Broken Link Checker

Tool for Practice in Class:

  • Rank Watch
  • Google Keyword Planner
  • Broken Link Checker

Domain Covered:

  • Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
  • Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance
  • Create and run responsive ads on Google Display Network to show your ads on all devices
  • Create in-stream and video discovery ad to target audience based on demographics and interest
  • Sign up for Merchant Center account and create an ad group to run Google shopping campaign
  • Connect your marketing objective to AdWords solutions to achieve a business’s objective

Tool for Practice in Class:

  • Google AdWords
  • Merchant Center

Domain Covered:

  • Learn to create a profitable Facebook page that converts the viewers into customers.
  • Build your network of existing customers and potential customers while making yourself reliable in the eyes of audience.
  • Post impactful content on Social Media networks to target the audience and provoke them to make purchase.
  • Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
  • Build your fan base on Twitter to create buzz about your business and products

Tool for Practice in Class:

  • Canva
  • HootSuite

Domain Covered:

  • Become hands-on on Legal Aspects involved in sending Emails in various countries
  • Never let your emails land in Spam Folders – Be equipped with key techniques
  • Start to manage your emails professionally using MailChimp

Tool for Practice in Class:

  • MailChimp
  • Google Advanced Search
  • Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  • SPF Validation Tools

Domain Covered:

  • Learn secret techniques to multiply your reach without increasing your Ad budget.
  • Learn step-by-step approach to nurture your emails contacts automatically.
  • Build an effective Landing Page
  • Strategize Drip Marketing Campaign to nurture your leads

Tool for Practice in Class:

  • Unbounce
  • Customer.io

Domain Covered:

  • Understand how data can be presented in a story telling format and share your observations
  • Set up Google Analytics account to create a measurement model for business/blog
  • Check and review business’s real time, audience, acquisition and behaviour report
  • Get yourself registered on Google Merchandise Store and understand the dashboard
  • Draw your campaign lifecycle and design a campaign outreach plan based on analytics data

Tool for Practice in Class:

  • Google Analytics
  • Google Merchandise Store

Job Opportunities

  • SEO(Search engine optimization)
  • Link builder
  • Junior SEO Executive
  • SEO Team leader
  • Social media manager
  • Sr. Social media analyst
  • Jr. Social media analyst
  • Email marketer
  • Email marketing manager
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Satisfied Clients

Sanjay P

Hi ! I was interested in Digital Marketing from a very long time And I wanted to take up the Course in it which will give me the opportunity to enhance my Skills. I got the platform to learn Digital Marketing. The Trainer is fabulous, he have the in-depth knowledge of the subject and he is friendly and very helpful. He has ample of patience to listen to Students queries and have the ability to resolve them in the right manner. I strongly recommend A. I. Analytics to all Entrepreneurs and Students who want to make it career in Digital Marketing

Anuja

I would like to share my experience about "Digital Marketing Course" that I pursued A. I. Analytics. I am glad to join this training because the type of coaching provides is awesome. Even a person who is new to this subject will be able to understand and remember the subject very well. When I joined this training I had very limited knowledge about AdWords. But after attending his classes, I was able to grab more information and was able to understand the strategies required for the subject. He will make sure to help us provide updated information and answer to the questions you have related to subject

Sara Khan

When I joined this Institute, I realized that I made a correct decision and chose the correct institute to pursue my Digital marketing course. With complete support during training and practical’s. I was assured that I've been learning the course in a very systematic way and was successfully able to achieve my Google AdWords Certification.

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