Domain Covered:

• Research the right keywords to get your website ranked better on Google
• Analyse your website pages and implement on-page SEO techniques
• Identify your competitors and analyse their websites to build competitive advantage
• Learn local SEO and Mobile SEO to target users specifically
• Identify the keywords and strategies implemented by your competitors
• Tool for Practice in Class: RankWatch, Google Keyword Planner, Broken Link Checker

Tool for Practice in Class:

• Rank Watch
• Google Keyword Planner
• Broken Link Checker

Domain Covered:

• Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
• Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance
• Create and run responsive ads on Google Display Network to show your ads on all devices
• Create in-stream and video discovery ad to target audience based on demographics and interest
• Sign up for Merchant Center account and create an ad group to run Google shopping campaign
• Connect your marketing objective to AdWords solutions to achieve a business’s objective

Tool for Practice in Class:

• Google AdWords
• Merchant Center

Domain Covered:

• Learn to create a profitable Facebook page that converts the viewers into customers.
• Build your network of existing customers and potential customers while making yourself reliable in the eyes of audience.
• Post impactful content on Social Media networks to target the audience and provoke them to make purchase.
• Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
• Build your fan base on Twitter to create buzz about your business and products

Tool for Practice in Class:

• Canva
• HootSuite

Domain Covered:

• Become hands-on on Legal Aspects involved in sending Emails in various countries
• Never let your emails land in Spam Folders – Be equipped with key techniques
• Start to manage your emails professionally using MailChimp

Tool for Practice in Class:

• MailChimp
• Google Advanced Search
• Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
• SPF Validation Tools

Domain Covered:

• Learn secret techniques to multiply your reach without increasing your Ad budget.
• Learn step-by-step approach to nurture your emails contacts automatically.
• Build an effective Landing Page
• Strategize Drip Marketing Campaign to nurture your leads

Tool for Practice in Class:

• Unbounce
• Customer.io

Domain Covered:

• Understand how data can be presented in a story telling format and share your observations
• Set up Google Analytics account to create a measurement model for business/blog
• Check and review business’s real time, audience, acquisition and behaviour report
• Get yourself registered on Google Merchandise Store and understand the dashboard
• Draw your campaign lifecycle and design a campaign outreach plan based on analytics data

Tool for Practice in Class:

• Google Analytics
• Google Merchandise Store